Why Instagram, YouTube, and TikTok are Where You Need to Be Marketing
Instagram, YouTube, and TikTok are the platforms that have taken superiority as part of a new wave of social media marketing. Gone are the days of long, rambling posts on Facebook and standardized hyperlinks thrown around on Twitter.
These platforms offer a brand-new way of marketing yourself. They can bring you closer together to your target market and give you access to demographics that are hard to reach on more traditional platforms.
Here’s why you should add Instagram, YouTube, and TikTok to your marketing strategy.
You Can Access a Younger Demographic
Facebook started out with young people, as did Twitter. Now, more than ever, young people are abandoning these platforms in favor of platforms like Instagram. TikTok, in particular, has soared in popularity as young people flocked towards it in the closing months of 2019.
It’s estimated that 75% of young people in the US now use Instagram, for example. This is why if you want to target anyone under 35, you have no choice but to use these social media platforms.
You Can Collaborate with Other Creators
Collaboration is the key to accessing new audiences. It also allows you to piggyback off the popularity of others.
Whether it’s collaborating with another Youtuber or sharing an Instagrammer’s viral photo, collaboration is the key to success.
This also extends into influencer marketing, where you form an agreement to work with another marketer to boost your brand.
You Can Get Higher Engagement Rates
Facebook has an average engagement rate of 0.09%, with Twitter boasting an engagement rate of 0.045%. On the other hand, Instagram has a more than 1% average engagement rate. This may not sound like much, but with so much competition on social media, this is significant.
Higher engagement rates on YouTube, Instagram, and TikTok can be boiled down to the different types of content available.
The majority of people are now using their smartphones to access content online, and 50% of all web traffic is mobile. It’s much easier to view an image or watch a video than read a long blog post, therefore it should come as no surprise that these platforms, which are dedicated to image and video, are doing so well.
You Don’t Have to Pay to Play
One of the big criticisms of Facebook over the years is the decline of organic reach. Unless you’re a celebrity, your posts will not reach the majority of your followers. This was all part of the plan because this change forced people to open their wallets for paid advertising.
Although there are paid advertising options on Instagram, TikTok, and YouTube, they don’t limit your reach based on how much money you spend with them.
You can still take advantage of organic reach. This is perfect for small businesses that don’t have the budgets to spend thousands of dollars on advertising to get started.
YouTube and TikTok rely almost exclusively on content creators getting organic reach. If you make great, targeted content, you’re going to succeed. You’re not going to be restricted by the platform’s desire to make you pay.
You Can Easily Upload Video Content for the Highest Engagement Rates
The fact is that video content is the king of all content. Every day, 250 million hours are watched on YouTube, with the overall amount of time spent watching online videos doubling since 2015. This figure is only expected to increase.
In our busy lives, video is simply easier to consume than any other type of content. It’s the most engaging type of content there is.
All three of these social media platforms have made it easy to upload video content. Just grab your smartphone and you’re ready to start publishing.
You Can Opt for the Soft Sell
It’s almost impossible to use traditional advertising techniques on social media. People of all ages despise ads. It’s gotten so bad that it’s estimated that 30% of all global Internet users are now using ad blockers.
When you write a sponsored post on Facebook or Twitter, there’s close to a 100% chance that people are going to ignore it. Publish a formal ad and you’re really just wasting your time and turning people off.
Video marketing on TikTok, Instagram, and YouTube enables you to use the soft sell. You can insert products and services into your content without turning off your followers.
To achieve your marketing goals, you can’t harass people with the hard sell. Internet users in 2020 just don’t respond to it.
You Can Access Some of the Largest Audiences Around
Everyone knows that Google is the biggest search engine in the world. What you may not know is YouTube happens to be the second-largest search engine in the world. The number of searches performed on YouTube alone every month is more than Yahoo, Bing, AOL, and Ask.com combined.
By investing your time and energy into marketing on a social media network like YouTube, you’re gaining free access to hundreds of millions of people every single month.
Plus, since you can access these new audiences on any of these social media networks means you can potentially expose your business to a range of new customers.
You Can Create a Real Relationship with Your Customers
The average person isn’t interested in speaking to a faceless brand. Young people, in particular, are more selective than ever before about who they spend their money with. They want a real relationship with those companies they’re loyal to.
You can’t create that relationship with a fancy logo from behind a computer screen. Simply writing a few words isn’t going to be enough.
Let your customers see you. Of course, you can’t visit every potential lead in person. The next best thing is video. With YouTube, Instagram, and TikTok being the premium video-based social media platforms, this is the way to do it.
There are so many ways in which you can create a personality and create real relationships with your customers.
Remember, customers, want to buy because of you, rather than because of any aspect of your business.
You can speak to them one-on-one, provide some behind-the-scenes footage from the business, and introduce your followers to your team.
You Can Get Creative and Have Fun with Your Marketing Campaigns
Few other fields are studied and analyzed as much as marketing.
These platforms aren’t designed to be boring, stagnant marketing venues for businesses. They’re designed to be fun. They’re designed to be enjoyable for everyone involved.
Marketing on Instagram, YouTube, and TikTok gives you the opportunity to have some fun with your campaigns. You can get creative and have a little fun with these platforms because that’s what your target audience expects.
You Can Get Started Without Much Planning
YouTube, Instagram, and TikTok have exploded in popularity because of how easy they are to get started with.
In terms of value for money, you can’t get much better than these three social media platforms. Other social media networks require a considerable amount of time, planning, and money to really make the most out of.
Anyone can create an account and start building their brand immediately. There’s no need to worry about investing money or spending months planning your next campaign.
This is why so many individuals without the backing of an investor have done so well on each of these platforms.
You Can Enjoy Terrific Growth Potential
Due to the growth of video and the relative infancy of TikTok, there’s still enormous growth potential for all these social media platforms.
Instagram has surged in the last few years and YouTube is the oldest social media network still in operation.
TikTok, in particular, only launched its platform back in 2018. The majority of people have still yet to discover the platform and start using it regularly.
The growth potential of these social media platforms is truly incredible. The best time to get your business involved on these platforms is now. The longer you wait, the harder it will be to gain traction.
Conclusion: Instagram, YouTube, and TikTok Is Where You Need to Be Marketing
Digital marketing has changed. What you thought about then is no longer the right way forward. Now, it’s all about video marketing.
This is not just the next frontier of marketing it’s the reality of marketing. You must be able to take advantage of video marketing or your competitors are going to leave you in the dust.
If you can master video marketing, you’re going to see your sales soar. Instagram, YouTube, and TikTok are the social media platforms experiencing the most growth now. Start your campaigns on these social media platforms and you won’t regret it.
If you need some help building your following or engagement, our SMM panel can help you grow your social media influence today. All you have to do is place an order or reach out with any questions and we’re more than happy to help.